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Pick Your Audience

(Did he say "pick" my own audiences?). Yes, I did say pick
your audiences. Mastering your skills learned in your public speaking course  means knowing when to talk and when to say no.

Some of you may not have the ability to pick your own because you have to do speaking as part of your job, but those of you that are able to choose, should take advantage of the opportunity. You will move up faster in the speaking world when you learn how to pick your audience.

When you are a presenter just starting out it is important for you to
experience different types of audiences just FOR the sake of the experience. As
you climb the speaking ladder where the audiences are bigger, or more
important to your career, and the stakes are higher, you must learn to
just say no.

Most top speakers don't accept every request to speak even if they are
available, and the money is right. They pick their engagements to put
themselves in front of audiences that indicate the greatest
chance of success. A part of using what you learned in your public speaking course is knowing
when and how to maximize your success.

If you are a highly technical speaker, you would not want to be
speaking to a widget sales group at their annual retreat. Conversely,
as a really fun retreat facilitator, you would not want to be speaking
to a group of radar technicians who are only interested in performance
data of the latest missile protection system.

Avoid accepting engagements where the audiences needs are clearly out
of sync with your abilities, likes and dislikes. Don't get me wrong. I
want you to keep pushing your limits, but if your audience needs more
than you can give --that's right -- you bombed. Although it will be a
lesson learned, do yourself and everyone else a favor. In my public speaking course you will learn the way to say no when the engagement isn't right.


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